Starting A Franchise
Share Put yourself in a situation where you have decided to start up your own carpet cleaning business. The next step is to ask yourself an important question – Should I go with a franchise or remain independent? This decision should be made with great care after exploring all the factors involved as it is [...]
Small Business Advertising Campaign
ShareHave you ever thought “My advertising campaign is boring?” That is because you are not being creative and you are not having fun doing it. When you create a fun and exciting advertising campaign, it doesn’t have to take forever and it doesn’t have to be difficult. Business owners must create an advertising campaign or [...]
Buying A Franchise Due Diligence Exercise
ShareLet us first understand what is meant by due diligence – the Merriam-Webster Online dictionary explains “Due Diligence” as “the care that a reasonable person exercises under the circumstances to avoid harm to other persons or their property.” Through due diligence, a prospective buyer of a franchise gathers detailed information about the business potential and [...]
Small Business Surviving The Credit Crunch
ShareIf you want to grow your business whilst your customers are struggling from the lack of liquidity in capital markets, then you might find that there are things you can do to ensure your balance sheet remains strong, and your business continues to grow. Through following my top 7 tips you’ll find that not only [...]
Small Business PR
ShareSmall business PR is a great way to raise the profile of your business in a cost effective way. Integrated with your other marketing activities it can be powerful and productive. If you have been thinking about using PR to help promote your business, but don’t know where to start, then here are some handy [...]
Small Business The Importance Of Cash Flow
ShareFor a business, whether they are a start up business or an established business cash acts as their lifeline; it is the one aspect that allows a business to survive. The amount of cash that a business has at its disposal often demonstrates the health of a business. A business, especially a start-up business would [...]
Naming Your Business
ShareAfter nearly twenty years of corporate branding experience, the same question still arises when naming a new business – “What is the most important factor when deciding on the best company name?” Some naming experts would argue it’s the length of the name, or the ease of pronunciation or the uniqueness. Others would say domain [...]
Advertising For Small Businesses
ShareFirst of all, let me give you a pat on the back for taking the bold step forward. As a person who has been through it myself, I know making the decision to start your own small home-based business is not an easy one. So, congratulations, from the bottom of my heart, is in order. [...]
Finance For Small Businesses
ShareRaising finance is a constant headache that I am told about whenever I see my clients and is for most small businesses whether that be starting off afresh or trying to grow to the next stage of development. For those of you that have ever tried to raise finance for such occasions you will find [...]
Small Business Beating The Competition
ShareSetting Yourself Apart Most small businesses face a great deal of competition. Often, that competition comes, at least in part, from big businesses. In order to set yourself apart – especially among larger competitors – you must give customers something different. You must differentiate yourself and your business from your competitors. First, you must determine [...]
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