Business Internet Marketing | Getting Started | Step 2

Written by on August 23, 2010
Categories: Business Marketing

Paul says: I’ve been a bit busy this week to blog so I’ve asked a business acquaintance of mine, Business Internet Marketing Expert, Nicola Cairncross, to step into the breach.

Nicola says: Welcome back to this series of articles about how to get started taking your business online, or starting an online business.

Last time we covered how to get started and how to put yourself in danger of generating more business (or of making money immediately from other people’s products or services) immediately.

You can view that article here >>>

The next thing I would do is open my Facebook profile, and link it to my Twitter account using one of the Twitter apps……so that my Tweets appear on my Facebook profile and update it regularly.

You do have a Twitter account don’t you?  If not, you need one urgently!

Think of your business blog/website (more on this in the next article) as the hub in your marketing wheel.  Twitter is the first and most important spoke in that marketing wheel, connecting your blog/website to the outside world and back again, but also plays a key role in connecting every other spoke (Ecademy, Linked In, Facebook, YouTube etc) to your business website (let’s just call it that from now on, shall we?)

Twitter is like mini-blogging and is highly key-word searchable and much loved by the Search Engines – Google is even starting to show a rotating display of relevent Tweets on the Google front page when you do a key word search – try it!

Also, your own page or profile on Twitter will have it’s own Google Page Rank and by linking back to your website from your Twitter profile, you will raise the page rank of your own site.

Then I would start a Facebook page around the topic I am going to start my internet business around – think of your Facebook page as your second business website after your Twitter profile page.  It’s visible outside Facebook and again, it’s highly search engine friendly.  Don’t call your Facebook page the name of your business, think of something with the key phrase in, the one that your potential future customers will be using to find your product or service on the search engines.

I repeat, choose a name for your Facebook page that has a key word or two, and says what your business does on the tin.  The outcome perhaps, of your customers after they have used your product or service.

You can link your Twitter account to your Facebook page now as well as your profile.  You might just want to keep your page for business and your profile for friends and family but I believe you will be missing a trick if you do that.  Get used to your business and personal life being inextricably linked from now on.

So what next?

If you tweet regularly, and link your twitter account to your Facebook page, and you link your Facebook profile to your page, and then you Tweet on topic, you can see how you will stir the interest of your friends and family to visit your twitter account or your Facebook page, and you will stir the interest of your Twitter followers to find and “Like” your page on Facebook and by setting up this “virtuous circle” of social media marketing, you can start to generate some traffic to your new Facebook page, and hopefully some “fans” who will interact with you and get to know, like and trust you.

This is the start of the growth of your mailing list – because you can contact your Followers on Twitter, and your Fans on your Facebook Page and your friends and family who are connected to you via your Profile.

And we all know that you can only start to make money online if you have a mailing list of people who know, like and trust you.

This is, in addition to your email signature (as discussed in the previous article You can view that article here >>>) another three places you can occasionally recommend some of the products and services you sell or endorse, using your Tiny URL or Bit.ly link.

I hope you have enjoyed this article and it’s got you thiinking about using the two most powerful social media environments to expand your “circle of influence” and to get your business started making money online.

Watch out for Part 3 in this article series, coming soon.

Nicola Cairncross is one of Europe’s leading Business Internet Marketing Experts helping bright energetic people become financially free since 1999. She is also one of the “Experts In Residence” at Visa Int’l and Pampers iVillage.

Nicola can show you how to make more money, attract new sales leads, create abundance via passive income flows using business and by harnessing the power of the internet to reach the 35 million people on broadband right now!

Claim your free chapter of her acclaimed Wealth Creation book “The Money Gym” fully updated for 2010 with expanded internet marketing & property investing chapters here http://www.NicolaCairncross.com

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