Business Networking And Business Cards

Written by on July 27, 2008
Categories: Business Growth, Business People, Business Startup, Success Thinking

The use of a business card is essential in modern transactions and networking. Yet many small businesses and professionals still don’t have this essential tool. Granted the internet and all it’s social marvels is revolutionizing good old fashioned networking. When it comes time to sign that new account or make that big sale it is still all about face to face networking. So that 3.5″x2″ piece of stock paper can still be the single most powerful marketing tool in your arsenal.

So why is the business card so important? Well, the card can be given to just about anyone you encounter. The card contains all your vitals in one small and handy 3.5″x2″ package. How embarrassing would it be to meet a potential client and have to scramble for a piece of paper to write down your info? Even worse, how about not having anything handy to provide your info? You can tell that potential client all about your website and give them your email but chances are it will be long forgotten by the time he gets to a computer. This very thing has actually happened to me. A couple of years ago while doing some volunteer computer work at a local non-profit, the Director had a Christmas party and invited the entire staff. She was a wealthy lady which did the non-profit thing as a hobby. The party seemed like it would be interesting so I attended. Truth be told I was interested to see where she lived. Anyhow, she had directors from other non-profits where she introduced me as her computer guy, she went on to say how great I was and how I fixed all their computing issues, etc. Some of the other directors expressed an interest in having such a skilled computer person which would have presented some good side job opportunities. I was still in school for Computer Science at the time so it could have lead to other opportunities as most of the people at the party were wealthy business owners.

To make a long story short, a couple of them asked me for a business card. Much to my dismay, I had to reply that I did not have one, they replied by saying, “oh, maybe we will get with your boss to get your info”. Needless to say, I never heard a thing about it and what could have been a good opportunity went down in flames. Granted this was not a major opportunity, it was an opportunity none the less.

In closing, don’t go down in flames like I did when presented with the chance to market yourself. Make sure you have a well stocked supply of business cards. you up to speed on proper business card exchange etiquette? Visit Ratingtheman.com for tips on making a smooth business card transaction.

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