Mystery Shopping
Share There is no doubt that there is something strange about this store. Just a few weeks back it used to hum with activity. There used to be so many clients in this mystery shop that customers had to spend a good amount of time to make their purchases. During the afternoon and the evening [...]
Small Business Website Marketing
SharePosted by: Paul Stanford Website Marketing I was party to a three way conversation earlier today between a “traditional” retailer and an internet marketeer. The conversation centred around websites and how they should be promoted. It was interesting to hear two completely opposing views. The traditional retailer was adamant that a website was of [...]
Small Business Importing And Exporting
SharePosted by: Paul Stanford Importing and exporting In today’s business environment more and more small businesses are looking to export their products and services as well as importing goods and services typically to reach new markets and remain competitive. Perhaps you sell a product that is highly sensitive to the weather [...]
A Board Advertising – Good Or Bad?
SharePosted by: Paul Stanford A Board Advertising Many small businesses with a presence in or near the town centre need to make themselves “visible” to potential clients. One of the most cost effective ways of doing this is through the use of A Boards. They do work and that is one [...]
Why Would A Customer Chose Your Product Or Service?
SharePosted by: Paul Stanford Why Would A Customer Chose Your Product Or Service? Whenever I see a client that is thinking about starting up a business I always ask them the key question “what is going to be unique about your product or service?” or in other words “why would a [...]
Marketing Know What Questions To Ask
Share Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are. Different styles of questions can have very different effects on people. The first style of question is the open question. [...]
Small Business Protecting Your Income
SharePosted by: Paul Stanford Protecting your income One of the biggest areas of weakness that I come across time and time again when visiting small businesses is regarding the contracts they have..or to put it more accurately … they don’t have with their clients and suppliers. We all know how important clients are to businesses. [...]
Free Customer Service Training For Your Organisation
SharePosted by: Paul Stanford Free Customer Service Training For Your Organisation I am sure that any Small Business owner will understand the importance of delivering a high quality of service to its clients. Good customer service is often the differentiator (particularly for a small business) between a client choosing your business over [...]
Advertising And A Lesson In How Not To Sell
SharePosted by: Paul Stanford Advertising your business and lessons in how not to sell I was prompted to write about this subject today as I spent an hour of my time that I could ill afford with a journalist trying to sell me advertising space over the phone. So I thought I would [...]
Business Opportunities And The Olympics
SharePosted by: Paul Stanford The Olympics and Business Opportunities Yes unless you have been living under a stone for the past months then you will be aware that the Olympics is currently being held in Beijing. Well it’s not the Beijing Olympics that I am writing about but the forthcoming London Olympics. As [...]
-
Elsewhere Online
Enjoy A Free Gift!
We Recommend…
