Got A Sweet Tooth?

Written by on July 14, 2010
Categories: Business Funding, Business Growth, Business Strategy, Success Thinking

It was reported today that Hotel Chocolat, the upmarket chocolate retailer, has raised £3.7m from an innovative “chocolate bond” to help fund future business growth.

This is how it works – customers invest in a 3 year bond in the business and in return they get paid in deliveries of chocolate over the bond term. Bondholders can redeem their chocolate bonds in full after 3 years and they will receive their first delivery of a chocolate tasting box next month.

Could you do something similar to fund growth for your business?  I think this is a great example of thinking outside the box (a chocolate one in this case!) and goes to show that such ideas can and do work in practise.

Author – Paul Stanford

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