Small Business Website Marketing

Written by on September 9, 2008
Categories: Business Growth, Business Marketing, Business Sales, Business Startup, Success Thinking

Posted by: Paul Stanford

 

Website Marketing

I was party to a three way conversation earlier today between a “traditional” retailer and an internet marketeer. The conversation centred around websites and how they should be promoted.

It was interesting to hear two completely opposing views. The traditional retailer was adamant that a website was of no use unless it was advertised elsewhere to promote its existence and to drive visitors to it. Whereas the internet marketeer had the very strong view that this was not necessary and that with the right keywords and content it would be found by visitors putting in searches in the major search engines. So which of these is right?

Well I’m not sure that I am asking the correct question because I don’t believe it is matter of who is right and therefore by definition who is wrong. Instead I feel that both are right. From my experience the most successful websites are those that are marketed through a multi-pronged approach using a mix of “traditional” advertising and on-line optimisation through keyword content.

What are your experiences of attracting visitors to your website? What has worked best for you? I’d be interested to hear your views.

Paul Stanford is a Director of 4Momentum http://www.4momentum.co.uk. 4Momentum provides business advisory services to small businesses, charities and social enterprises primarily in Sussex. Services include advice on starting a business, growing and transforming a business and selling a business. Clients typically contract 4Momentum for short periods of an hour to long term consultancy over many months for advice on subjects such as mentoring, business planning, sales and marketing advice, bidding for contracts, raising finance and general business advice. Paul is approved by the UK Government to deliver business advice on their behalf through Business Link and is a member of the Institute of Business Consultants. Visit his blog at http://www.paulstanford.co.uk/blog

Copyright 2008 Paul Stanford

 

 

 

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