Cold Calling Mistakes – 8 Tips To Avoid
1) Know Your Call’s Goal
Better Print Advertising
1. Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy.
Small Business Website Marketing
Share Posted by: Paul Stanford Website Marketing I was party to a three way conversation earlier today between a “traditional” retailer and an internet marketeer. The conversation centred around websites and how they should be promoted. It was interesting to hear two completely opposing views. The traditional retailer was adamant that a website was [...]
A Board Advertising – Good Or Bad?
Share Posted by: Paul Stanford A Board Advertising Many small businesses with a presence in or near the town centre need to make themselves “visible” to potential clients. One of the most cost effective ways of doing this is through the use of A Boards. They do work and that is [...]
Marketing Know What Questions To Ask
Share Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are. Different styles of questions can have very different effects on people. The first style of question is the open question. [...]
Advertising And A Lesson In How Not To Sell
Share Posted by: Paul Stanford Advertising your business and lessons in how not to sell I was prompted to write about this subject today as I spent an hour of my time that I could ill afford with a journalist trying to sell me advertising space over the phone. So I thought I [...]
Small Business Advertising Campaign
Share Have you ever thought “My advertising campaign is boring?” That is because you are not being creative and you are not having fun doing it. When you create a fun and exciting advertising campaign, it doesn’t have to take forever and it doesn’t have to be difficult. Business owners must create an advertising campaign [...]
Advertising For Small Businesses
Share First of all, let me give you a pat on the back for taking the bold step forward. As a person who has been through it myself, I know making the decision to start your own small home-based business is not an easy one. So, congratulations, from the bottom of my heart, is in [...]
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