Product Branding – What’s So Important about a Name?

Whether you are selling services, electronic downloads, or shippable goods, the principles of product branding are worthy of your consideration. Any product must be seen, and make a favorable first impression. Product branding takes your creation and makes it a memorable to your clients.

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Branding Your Business

Share Creating brand awareness is key to your marketing success. Many marketing techniques from big businesses can be applied to small businesses as well. The first thing that comes to mind Is branding your business. What is your business all about? What makes your business stand out from other businesses in your niche? No one [...]

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Naming Your Business

Share After nearly twenty years of corporate branding experience, the same question still arises when naming a new business – “What is the most important factor when deciding on the best company name?” Some naming experts would argue it’s the length of the name, or the ease of pronunciation or the uniqueness. Others would say [...]

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